THE BRIEF

Working with Kapdaa, I explored how textile waste could be transformed into a functional form of visual communication, using discarded materials to create a new typographic system.

MY APPROACH

I experimented with buttons, fabric off-cuts, threads and textures to develop a typeface that reflected the materiality of textile waste. The concept was then developed across a website, exhibition posters and publication, using Kapdaa’s monochrome identity as a foundation.

WHAT I SOLVED

The project explored how typography could communicate sustainability while also considering the environmental impact of design itself. The typeface was designed with practical considerations in mind, including reducing ink usage in print and improving digital efficiency.

WHAT OTHERS CAN TAKE FFROM IT

The project demonstrates how material experimentation and sustainability can inform both concept and function, turning an environmental issue into a distinctive visual language while maintaining a professional and cohesive brand identity.